A reel video created in collaboration with Swarovski to promote the opening of their new store location in one of the city’s premier malls. The goal was to spark curiosity and attract visitors by showcasing the store’s elegant and luxurious design. Instead of the usual in-store walkthrough, the concept began in a cozy home atmosphere, using a creative transition to reveal the store - adding storytelling and visual transitions to the presentation. Directed and styled by me, as well as scene concepts, and transitions developed personally. The video was edited in collaboration with team editor and published on both my social media channels and Swarovski’s Macedonia official platforms.