A video campaign created for Penti to promote their new lingerie collection. The concept played on the trending audio “Sorry I’m late, the traffic was crazy,” reimagined with a humorous twist where the “traffic” was actually me enjoying a relaxed morning at home in the featured lingerie. The video stood out for its local touch, using the Macedonian version of the trend, which resonated strongly with the audience and generated high engagement. Influencer partnership shared on both my and the client’s social media platforms.