A creative video produced for Essence to showcase their new makeup products in a playful and engaging way. The concept was inspired by video game aesthetics, using dynamic movements, quick cuts, and interactive-style visuals to keep viewers entertained while highlighting the product features. The result was a fun, youthful reel that aligned perfectly with Essence’s energetic brand identity. The video shared on both my and the client’s social media platforms as part of an influencer collaboration.

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