A creative campaign video for Essence to showcase their multipurpose foundation sticks and wide shade range. The concept followed a playful, game-inspired aesthetic where the main character (me) tests different shades in a robotic, video-game style. The short, dynamic cuts, macro product shots, and game-like on-screen text were designed to emphasize the product’s texture, packaging, and versatility in a fun, engaging way.
Influencer collaboration featured on both my and the client’s social media channels.