Brand wanted to remind their audience of their all-time summer bestsellers - their SPF creams, and inspire people to think “sun and sea” even before the season started.
I created a playful “What’s in my summer bag?” concept, blending lifestyle and product focus. To evoke that early-summer feeling, I filmed by the pool, combining warm light, tropical music, and relaxed pacing to make viewers instantly associate the products with sunshine and water.